TAIWAN: A RISING STAR IN ASIAN PACIFIC’S MICE INDUSTRY
The past two decades have seen Taiwan’s phenomenal success and contribution to the global knowledge economy, 3C and high-tech industries, which have made Taiwan one of Asia’s most dynamic and vibrant industrial nations and have firmly established itself as one of the most popular business and tourism destinations in the region. The demand for an efficient convention and exhibition coordination association for many important meetings, conferences and exhibitions scheduled to be held in Taiwan prompted the establishment of Taiwan Convention & Exhibition Association (TCEA) in 1991. TCEA now is the foremost marketing organization for Taiwan’s MICE industry, and is the only association in comprising with full spectrum of professionals in organizing and handling international incentive travels, meetings and exhibitions. In addition, TCEA now works closely with the Government on actively promoting Taiwan’s MICE industry in the international market.