TAIWAN: A RISING STAR IN ASIAN PACIFIC’S MICE INDUSTRY
The past two decades have seen Taiwan’s phenomenal success and contribution to the global knowledge economy, 3C and high-tech industries, which have made Taiwan one of Asia’s most dynamic and vibrant industrial nations and have firmly established itself as one of the most popular business and tourism destinations in the region. The demand for an efficient convention and exhibition coordination association for many important meetings, conferences, and exhibitions scheduled to be held in Taiwan prompted the establishment of the Taiwan Convention & Exhibition Association (TCEA) in 1991. TCEA now is the foremost marketing organization for Taiwan’s MICE industry and is the only association comprising with a full spectrum of professionals in organizing and handling international incentive travels, meetings, and exhibitions. In addition, TCEA now works closely with the Government on actively promoting Taiwan’s MICE industry in the international market.
TCEA Mission & Vision TCEA is to
▼Work closely with government tourism and MICE offices in promoting Taiwan’s MICE industry
▼Help establish a strong convention and exhibition industry in Taiwan by consolidating various service sectors surrounding MICE.
▼Collect, exchange, and disseminate information on new knowledge and trend of the international MICE industry
▼Enhance the quality of incentive travel, convention, and exhibition services
▼Help explore international resources for Taiwan’s MICE industry
▼Upgrade the international image of Taiwan’s MICE industry
▼Train MICE professionals by way of technical training courses and seminars
▼Actively participate in international MICE related organizations, meetings, and exhibitions